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Our Approach / Process

As a family owned and operated wealth management firm, we deeply value the relational side of our business - especially in regards to our process.

The Platt family has been serving the needs of families and individuals in one form or another for nearly 80 years. If the past several decades have taught us anything, it’s the importance of truly holistic money management. Which is why we place just as much emphasis on building relationships with our client as we do in creating their planning strategies. We carefully listen to who our clients are, what they believe in, and what they want to accomplish in their personal and professional lives.


Since the stock market is moving in a positive direction most of the time and offers the best long-term investment potential, we believe it is important to maintain a majority of assets in stocks.  However, we must anticipate the influence of economic and market cycles on asset values and be prepared to adjust portfolios depending on where we are in the economic cycle. This process influences how we diversify between stocks, bonds and reserves at any given time.

At the beginning of a cycle, stock prices, valuations, and interest rates are low.  At this point, positions in stocks should be maximized and positions in bonds should be minimized.  As we move through the cycle, various sectors of the market perform differently, and the focus of investments should be adjusted accordingly.  As we near the end of the cycle, there should be a gradual transition toward reducing positions in stocks and increasing positions in cash and bonds.

Theoretically, the timely change of the allocation of assets between stocks, bonds and cash during a cycle will produce a higher annual return than a portfolio allocated to stocks all the time or in a predetermined asset allocation of stocks, bonds and cash.  There is no guarantee that any investment strategy will yield favorable absolute or relative performance.

Regardless of the age of the client or size of assets, we construct every portfolio using the same model. This approach to investment management encourages consistency with the goal of building assets for long-term use and maintaining purchase power.

As your financial advocate, our goal is to bring you peace and comfort - a sentiment we strive for.