Approach / Process

As a family owned and operated wealth management firm, we deeply value the relational side of our business - especially in regards to our process.

The Platt family has been serving the needs of families and individuals in one form or another for nearly 90 years. If the past several decades have taught us anything, it’s the importance of a truly holistic money management process. Which is why we place just as much emphasis on building relationships as we do managing client assets. We carefully listen to who our clients are, what they believe in, and what they want to accomplish in their personal and professional lives.

INVESTMENT STRATEGY – ACTIVE ASSET ALLOCATION

Since the stock market historically moves in a positive direction most of the time and offers the best long-term investment potential, we believe it is important to maintain a majority of portfolio assets in equities.  We then attempt to understand and anticipate the influence of economic and market cycles on asset values. Adjustments to portfolios are made depending on where we are in the economic cycle. This process influences how we diversify between equities, bonds and reserves (cash) at any given time.

At the beginning of a cycle, stock prices, corporate valuations, and interest rates are low. At this point, positions in equities should be maximized and positions in bonds should be minimized. As we move through the cycle, various sectors of the market perform differently. The focus of investments should be adjusted accordingly.  As we near the end of the cycle, there should be a gradual transition toward reducing positions in equities and increasing positions in cash reserves and/or bonds.

Theoretically, the timely change of the allocation of assets between equities, bonds and cash during a cycle should produce a higher annual return than a portfolio allocated to equities all the time or in a predetermined asset allocation of equities, bonds and cash.  There is no guarantee that any investment strategy will yield favorable absolute or relative performance.

Regardless of the age of the client or size of assets, we construct every portfolio using the same model. This approach to investment management encourages consistency with the goal of building assets for long-term use and maintaining purchase power.

As your financial advocate, our goal is to bring you peace and comfort - a sentiment we strive for.